MUM 2704 – Music Business 4
M 11:00 AM – 1:30 PM, room 2225
á Dr. Eduardo J. Calle, (EdD, DHEL), Professor of Music Business & Production
Two-time Latin Grammy Nominee
United Teachers of Dade Champion of Education Arts & Entertainment
King of Carnival Miami 2013
á Office: Kendall 8213-2, North 2225, Wolfson 7A79
á Telephone: 305-237-0593
á E-mail: firstname.lastname@example.org
á Website: http://www.drcalle.com
á Angel: https://angel.mdc.edu
á Office Hours: http://faculty.mymdc.net
á This course will provide an overview and hands-on experience with on-line and wireless music technology and software applications used within the Music Business environment. Students will study current and emerging digital technologies and the statutes that define their use in order to evaluate their effectiveness for the delivery of digital content and other associated merchandise. Students will construct Internet websites and other digitally delivered promotional packages and will evaluate their efficacy and suitability related to industry specified genres of music and listeners. Special fee. Prerequisite: MUM 2703.
Competency 1: Upon completion of this course the student will demonstrate the ability to research industry-specific sources in order to determine the scope of current technologies for the delivery of audio via the Internet or newer digital technologies by:
á Creating documents illustrating technological choices, their purposes and limitations.
á Describing emerging, current, and older methods of content delivery.
Competency 2: Upon completion of this course the student will demonstrate a working knowledge of file formats used for the delivery of audio via the Internet or newer digital technologies by:
á Identifying content appropriate for delivery via the Internet or newer digital technologies.
á Creating content for delivery by those technologies.
á Listing procedures for licensing content.
Competency 3: Upon completion of this course the student will demonstrate knowledge of current statutes affecting the delivery of audio and video content via the Internet or newer digital technologies by:
á Naming the statutes that affect the delivery of audio and video content.
á Describing the limitations of the statutes that affect the deliver of audio and video content.
á Describing the compensation or penalties imposed by the adherence to or violation of statutes affecting the deliver of audio and video content.
Competency 4: Upon completion of this course the student will be able to differentiate among the populations used to categorize music and entertainment buyers by:
á Listing services and agencies that track the distribution of audio and video content.
á Describing the categories used to group various genres and content types.
á Differentiating among the services and agencies that track the distribution of audio and video
Competency 5: Upon completion of this course the student will be able to develop, predict, and evaluate the effectiveness of a music business marketing plan for promoting talent via the Internet or other technologies by:
á Creating a marketing plan for promoting an entity via the Internet or other digital technology.
á Describing methods of measuring the effectiveness of marketing plans.
á Creating reports expressing budget and sales projections.
á Creating reports describing the results of a marketing plan.
Competency 6: Upon completion of this course the student will be able to create an entertainment industry website hosted via the Internet or other digital content service by:
á Identifying available hosting services.
á Describing the range of features and associated benefits related to various hosting services.
á Creating an entertainment industry website or other digital informational package.
á Evaluate the functionality of an entertainment industry website or other digital informational package.
General Education Outcomes
Students who successfully complete MUM2704 will demonstrate skills in accordance with the college-wide general learning outcomes. The general learning outcomes suggest that as graduates of Miami Dade College, students will able to:
á Communicate effectively using listening, speaking, reading, and writing skills.
á Demonstrate knowledge of diverse cultures, including global and historical perspectives.
The Miami Dade College learning outcomes are available online at: http://www.mdc.edu/learningoutcomes/outcomes.aspx
Baskerville, D. (2005). Music business handbook and career guide (8th ed.). Thousand Oaks, CA: Sage Publications. ISBN: 1412904382.
Brabec, J., & Brabec, T. (2011). Music, money, and success: The insiderÕs guide to making money in the music business (7th ed.). London, GB: Schirmer Trade Books. ISBN: 978-0-85712-646-7
Passman, D. S. (2010). All you need to know about the music business (7th ed.). New York, NY: Rosetta Books. ISBN: 9780795309779
á Students must bring a writing instrument and paper to each class meeting.
á Students are suggested to purchase a USB flash drive of size 2 Gigabytes or larger.
á Students are expected to have access to a computer and the Internet.
á www.bls.gov (U.S. Department of Labor, Bureau of Labor Statistics)
á www.cia.gov (Central Intelligence Agency)
á www.copyright.gov (U.S. Copyright Office)
á www.ethics.org (Ethics Resource Center)
á http://www.digidesign.com/index.cfm?langid=100&navid=54&itemid=22942 (Pro Tools manual)
á https://mycourses.mdc.edu (Angel learning portal)
á www.nces.ed.gov (U.S. Department of Education, National Center for Education Statistics)
á www.sba.gov (Small Business Administration)
á www.sunbiz.org (Florida Division of Corporations)
á www.usdol.gov (U.S. Department of Labor)
á www.uspto.gov (U.S. Patent and Trademark Office)
Students will complete a brief in-class assignment or quiz at some point during every single class meeting beginning week number two. These assignments will be graded and returned at the start of the next class meeting.
á Schedule of assignments (all assignments will be posted on Angel)
o Week 2:
o Week 4: Introductory paragraph
o Week 7: In-class assignments TBA
o Week 10: In-class assignments TBA
o Week14: In-class assignments TBA
o Week 16: In-class assignments and final review
o Weeks 1 - 3: Course competencies 1
o Weeks 4 – 5: Course competencies 2
o Weeks 6 – 7: Course competencies 3
o Weeks 8 – 9: Course competencies 4
o Weeks 10 – 11: Course competencies 5
o Weeks 12 – 13: Course competencies 6
o Weeks 14 – 15: Recap
o Week 16: Final review
á Due dates (All tests will be delivered via Angel)
o Assignment due dates are flexible and at the discretion of the professor. Students will have at least two weeks to complete any assignment required for the course.
á The MDC academic calendar is available at: http://www.mdc.edu/main/academics/academic_calendar.asp
Course Evaluation/Grading Policy/Assessment Methods/Schedule
Course grading scale:
A: 90 – 100
B: 80 – 89
C: 70 – 79
D: 60 – 69
F: 59 or lower
Tests: All tests will be issued and graded via Angel.
Assignments: Most assignments will be issued and graded via Angel. Some in-class assignments will be completed using paper and pencil.
Grading policy: Scores for each test or assignments will be calculated by dividing the number of points earned by the number of possible points. The percentage grades for each test and assignment will be totaled and computed into a final a grade in accordance with the course grading scale.
á Attendance is mandatory. Every two absences will result in a one percent deduction from the overall grade. In other words, if your average based on assignments and tests is 92 and you missed four courses, your overall average is 90.
á Lateness is discouraged. Please be on time.
á Class participation is encouraged.
á Missed assignments can only be made up in cases involving excused absences.
á Illness/emergencies should be reported to the professor via E-mail.
á Students are expected to observe the academic honesty policies detailed in the MDC publication
outlining student rights and responsibilities. This document is available at
á Students with special needs should contact the instructor or the appropriate college department.
á In case of emergency, the class will exercise college-mandated emergency procedures
Available Support Services
á The Kendall MIDI lab is located in room 8111.
á The Kendall computer courtyard is located in building 3.
á The Kendall music lab is located in room M-335.
á Disability Services – please contact student services.
á ACCESS Department - students who experience learning difficulties or have disabilities are urged
to visit an ACCESS advisor to determine if eligible for any special services
Baker, B. (2011). Guerilla Music Marketing Online: 129 free and low-cost strategies to promote and sell your music on the Internet. St. Louis, MO: Spotlight Publications.
Baragary, R. (1996). The Billboard guide to home recording. New York, NY: Billboard Books. (ISBN: 0823083004).
Collins, J. C. (2001). Good to great. New York, NY: HarperCollins Publishers.
Collins, J. C.,
& Porras, J. I. (2002). Built to
last: Successful habits of visionary companies. New York, NY: HarperCollins
Franz, D. (2001). Producing in the home studio with Pro Tools. Boston, MA: Berklee Press. (ISBN: 0634032216).
Halloran, M. (Ed.). (2001). The musicianÕs business and legal guide (3rd ed.). Upper Saddle River, NJ: Prentice Hall. (ISBN: 0130316814).
Huber, D. M. (1999). The MIDI manual: A practical guide to MIDI in the project studio (2nd ed.). Burlington, MA: Focal Press. (ISBN: 0240803302).
Jones, K. M. (with Greenberg, G. A.). (1996). Everything youÕd better know about the recording industry. Venice, CA: Brooklyn Boy Books. (ISBN: 1885726031).
(2010). Broken windows, broken business.
New York, NY: Warner Business Books.
Moser. D. J. (2006). Moser on music copyright. Boston, MA: Thomson Course Technology PTR. (ISBN: 1598631438).
Moser, D. J., & Slay, C. L. (2012). Music copyright law. Boston, MA: Cengage Learning.
Rapaport, D. (2003). A music business primer. Upper Saddle River, NJ: Prentice Hall. (ISBN: 0130340774)
Robbins, A. (1991). Awaken the giant within. New York, NY: Free Press. (ISBN: 0671791540).
Shemel, S., & Krasilovsky, M. W. (with Gross, J. M.) (2003). This business of music: The definitive guide to the music industry (9th ed.). New York, NY: Billboard Publications. (ISBN: 0823077284).
Tunecore. (2012). Music industry survival manual: New rules for the music industry. New York, NY: Tunecore.
Wacholtz, L. E. (1996). Star tracks: Principles for success in the music and entertainment business (1st ed.). Nashville: TN: Thumbs Up Publishing. (ISBN: 096523410X).
Whitsett, T. (2004). Music publishing: The real road to music business success (5th ed.). Vallejo, CA: MixBooks. (ISBN: 193114009X).
Williams, D. B., & Webster, P. R. (1999). Experiencing music technology (3rd ed.). Belmont, CA: Thomson Higher Education. (ISBN: 0534176720).
Wixen, R. D. (2009). The plain and simple guide to music publishing (2nd ed.). Milwaukee, WI: Hal Leonard. (ISBN: 978-1-4234-6854-7).