Description: Miami-Dade College Logo

 

Syllabus
MUM2702

 

 Course Title:

MUM 2702 – Music Business 2

       Number:

810381 (Kendall), 827287 (Wolfson)

     Schedule:

TR 3:05 – 4:50 Kendall Room M335;
5:40 PM – 8:10 PM,Wolfson room 7A79

Term:

2014-1

Credits:

3

 

Instructor Information

·               Dr. Eduardo J. Calle, (EdD, DHEL), Associate Professor Senior of Music Business & Production         

Two-Time Latin Grammy nominee
United Teachers of Dade Champion of Education Arts & Entertainment 2014
King of Carnaval Miami 2013

·               Office: Kendall 8213-2

·               Telephone: 305-237-0593

·               E-mail: ecalle@mdc.edu

·               Website: http://www.professorcalle.com

·               Angel: https://angel.mdc.edu

·               Office Hours: http://faculty.mymdc.net

 

Course Description

·      This course offers a systematic look at career options in the music industry. Topics discussed include record promotion, marketing, distribution, music publishing, working in the local music industry, radio and television, film scoring, advertising, “jingle” production, teaching as a business, music merchandising, arts administration, working in the national and international scene, live performance and recording agreements. Students will develop a written business plan for their own music business enterprise and write their resumes. This course will prepare the student for the Music Business Internship (MUM1949 and MUM2949). Special fee. Co-requisite: MUM 2704. (3 hr. lecture).

 

Course Competencies

Competency 1: Upon successful completion of this course, the student will be able to demonstrate an understanding of the legal issues of music copyright and trademark by:

 

  1. Listing the rights and income available to music copyright owners.

 

  1. Describing common applications of the Work Made for Hire, Joint Work, and Derivative Work provisions and their effect on copyright ownership.

 

  1. Computing mechanical royalties both as statutory rates and as reduced by common contractual provisions.

 

  1. Comparing the common types of music publishing arrangements.

 

  1. Developing strategies to address a variety of music licensing scenarios.

 

  1. Creating a unique music business name.

 

 

Competency 2: Upon successful completion of this course, the student will be able to demonstrate an understanding of the legal issues of contracts by:

 

  1. Identifying components of contractual agreements between an artist and a record company, manager, agent, and music buyer.

 

  1. Listing the factors that influence the negotiations of artist agreements.

 

  1. Summarizing the factors inherent in music labor agreements.

 

  1. Computing employee wages and benefits due under union agreements.

 

  1. Comparing the clarity and fairness of two artist agreements.

 

 

Competency 3: Upon successful completion of this course, the student will be able to demonstrate an understanding of music marketing and distribution by:

 

  1. Identifying markets for a music product.

 

  1. Listing methods of music product distribution.

 

  1. Computing the costs of music marketing methods.

 

  1. Comparing music product marketing methods as to their efficiency.

 

  1. Developing a marketing plan for a music product.

 

  1. Designing a plan to distribute a music product.

 

  1. Critiquing a marketing plan for a music product.

 

 

Competency 4: Upon successful completion of this course, the student will be able to demonstrate an understanding of employability skills by:

 

  1. Identifying acceptable work habits in the music industry.

 

  1. Outlining a career plan for post graduation.

 

  1. Creating a professional résumé and cover letter.

 

  1. Producing a component for a work portfolio or demo.

 

  1. Critiquing a music product or marketing element.

 

 

Competency 5: Upon successful completion of this course, the student will be able to demonstrate an understanding of entrepreneurship by:

 

  1. Listing examples of entrepreneurship in the music industry.

 

  1. Identifying the advantages and disadvantages of business ownership.

 

  1. Listing the skills and characteristics of a successful music entrepreneur.

 

  1. Creating a comprehensive business plan for a music-oriented product or service.

 

 

Competency 6: Upon successful completion of this course, the student will be able to demonstrate an understanding of management skills by:

 

  1. Defining the duties and hierarchy of personnel in the music production, publishing, and recording industries.

 

  1. Using a control sheet to manage the details of a recording project or music event.

 

  1. Designing a schedule for a recording project or music event.

 

  1. Developing a budget with profit/loss projections for the launching of a recording product or music event.

           

General Education Outcomes

Students who successfully complete MUM2702 will demonstrate skills in accordance with the college-wide general learning outcomes. The general learning outcomes suggest that as graduates of Miami Dade College, students will able to:

 

·      Communicate effectively using listening, speaking, reading, and writing skills.

o   MUM2702 students communicate verbally and in written form.

 

·      Use quantitative analytical skills to evaluate and process numerical data.

o   MUM2702 students use spreadsheets to compute mechanical royalties.

 

·      Solve problems using critical and creative thinking and scientific reasoning.

o   MUM2702 students address issues related to copyright law using creative thinking and scientific reasoning.

 

·      Formulate strategies to locate, evaluate, and apply information.

o   MUM2702 students locate, evaluate, and apply information pertaining to the music industry from a variety of sources and in a variety of ways.

 

·      Demonstrate knowledge of diverse cultures, including global and historical perspectives.

o   MUM2702 students tackle music business issues from a global perspective.

 

·      Create strategies that can be used to fulfill personal, civic, and social responsibilities.

o   MUM2702 students explore strategies directly related to fulfilling their personal, civic, and social responsibilities by focusing on enrichment and profitability, service-oriented business practices, and the social impact of the music business.

 

·      Demonstrate knowledge of ethical thinking and its application to issues in society.

o   MUM 2702 students address ethical business practices related to copyright, employment, and music publishing.

 

·      Use computer and emerging technologies effectively.

o   MUM2702 students use computers and emerging technology including word processors, spreadsheets, and computer applications related to the music industry.

 

·      Demonstrate an appreciation for aesthetics and creative activities.

o   MUM2702 students will tackle a variety of music business issues using creative approaches developed throughout the course.

o   Alternatively, since one person’s art is another person’s garbage, determinations regarding aesthetics will be made by MUM2703 students and represent their own personal opinions.

 

·      Describe how natural systems function and recognize the impact of humans on the environment.

o   MUM2702 students will explore environmental-friendly packaging, issues associated with the impact of high sound pressure levels on hearing, the disposal of computer equipment, and a variety of music business activities that use energy and the related impact on the environment.

 

The Miami Dade College learning outcomes are available online at: http://www.mdc.edu/learningoutcomes/outcomes.aspx

 

Suggested Texts

 

Baskerville, D. (2005). Music business handbook and career guide (8th ed.). Thousand Oaks, CA: Sage Publications. ISBN: 1412904382.

Brabec, J., & Brabec, T. (2011). Music, money, and success: The insider’s guide to making money in the music business (7th ed.). London, GB: Schirmer Trade Books. ISBN: 978-0-85712-646-7

Passman, D. S. (2010). All you need to know about the music business (7th ed.). New York, NY: Rosetta Books. ISBN: 9780795309779

 

Supplies

·      Students are required to bring a USB flash drive of size 2 Gigabytes or larger to each class meeting.

·      Students are expected to have access to a computer and the Internet.

 

Resources

·      www.ascap.com

·      www.bls.gov (U.S. Department of Labor, Bureau of Labor Statistics)

·      www.bmi.com

·      www.cia.gov (Central Intelligence Agency)

·      www.copyright.gov (U.S. Copyright Office)

·      www.ethics.org (Ethics Resource Center)

·      http://www.digidesign.com/index.cfm?langid=100&navid=54&itemid=22942 (Pro Tools manual)

·      www.drcalle.com

·      www.harryfox.com

·      www.irs.gov

·      www.mdc.edu

·      https://mycourses.mdc.edu (Angel learning portal)

·      www.nces.ed.gov (U.S. Department of Education, National Center for Education Statistics)

·      www.sba.gov (Small Business Administration)

·      www.soundexchange.com

·      www.sunbiz.org (Florida Division of Corporations)

·      www.usdol.gov (U.S. Department of Labor)

·      www.uspto.gov (U.S. Patent and Trademark Office)

 

Course Requirements

·      Schedule of assignments (all assignments will be posted on Angel)

o   Week 1: Career outline paragraph

o   Week 2: Introductory paragraph

o   Week 5: Stage plot assignment

o   Week 8: Careers presentation assignment

o   Week 11: Business setup assignment

 

·      Calendar

o   Weeks 1 - 3: Course competencies 1

o   Weeks 4 – 6: Course competencies 2

o   Weeks 7 – 9: Course competencies 3

o   Weeks 10 – 12: Course competencies 4

o   Weeks 13 – 14: Course competencies 5

o   Weeks 15 - 16: Course competencies 6

 

·      Tests

o   Week 3: Copyrights and trademarks test

o   Week 6: Contracts test

o   Week 9: Marketing and distribution test

o   Week 12: Employability skills test

o   Week 14: Entrepreneurship test

o   Week 16: Management test

 

·      The MDC academic calendar is available at: http://www.mdc.edu/main/academics/academic_calendar.asp

 

Course Evaluation/Grading Policy/Assessment Methods/Schedule

Course grading scale:

A: 90 – 100

B: 80 – 89

C: 70 – 79

D: 60 – 69

F: 59 or lower

 

Tests: All tests will be issued and graded via Angel.

 

Assignments: All assignments will be issued and graded via Angel.


Grading policy: Scores for each test or assignments will be calculated by dividing the number of points earned by the number of possible points. The percentage grades for each test and assignment will be totaled and computed into a final a grade in accordance with the course grading scale.

 

Course/Departmental Policies

·               Attendance is mandatory. Every class meeting is worth 5 attendance points. Attendance scores

will be totaled and averaged, and will count as one exam score.

·               Lateness is discouraged. Please be on time.

·               Class participation is encouraged.

·               Missed assignments can only be made up in cases involving excused absences.

·               Illness/emergencies should be reported to the professor via E-mail.

·               Students are expected to observe the academic honesty policies detailed in the MDC publication

outlining student rights and responsibilities. This document is available at

http://www.mdc.edu/policy/student_rights_and_responsibilities.pdf

·               Students with special needs should contact the instructor or the appropriate college department.

·               In case of emergency, the class will exercise college-mandated emergency procedures

 

Available Support Services

·               The Kendall MIDI lab is located in room 8111.

·               The Kendall computer courtyard is located in building 3.

·               The Kendall music lab is located in room M-335.

·               Disability Services – please contact student services.

·               ACCESS Department - students who experience learning difficulties or have disabilities are urged

to visit an ACCESS advisor to determine if eligible for any special services.

 

Recommended Texts

 

Baker, B. (2011). Guerilla Music Marketing Online: 129 free and low-cost strategies to promote and sell your music on the Internet. St. Louis, MO: Spotlight Publications.

 

Baragary, R. (1996). The Billboard guide to home recording. New York, NY: Billboard Books. (ISBN: 0823083004).

Collins, J. C. (2001). Good to great. New York, NY: HarperCollins Publishers.

 

Collins, J. C., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. New York, NY: HarperCollins Publishers.

Franz, D. (2001). Producing in the home studio with Pro Tools. Boston, MA: Berklee Press. (ISBN: 0634032216).

Halloran, M. (Ed.). (2001). The musician’s business and legal guide (3rd ed.). Upper Saddle River, NJ: Prentice Hall. (ISBN: 0130316814).

Huber, D. M. (1999). The MIDI manual: A practical guide to MIDI in the project studio (2nd ed.). Burlington, MA: Focal Press. (ISBN: 0240803302).

Jones, K. M. (with Greenberg, G. A.). (1996). Everything you’d better know about the recording industry. Venice, CA: Brooklyn Boy Books. (ISBN: 1885726031).

Levine, M. (2010). Broken windows, broken business. New York, NY: Warner Business Books.

Moser. D. J. (2006). Moser on music copyright. Boston, MA: Thomson Course Technology PTR. (ISBN: 1598631438).

Moser, D. J., & Slay, C. L. (2012). Music copyright law. Boston, MA: Cengage Learning.

 

Rapaport, D. (2003). A music business primer. Upper Saddle River, NJ: Prentice Hall. (ISBN: 0130340774)

Robbins, A. (1991). Awaken the giant within. New York, NY: Free Press. (ISBN: 0671791540).

Shemel, S., & Krasilovsky, M. W. (with Gross, J. M.) (2003). This business of music: The definitive guide to the music industry (9th ed.). New York, NY: Billboard Publications. (ISBN: 0823077284).

Tunecore. (2012). Music industry survival manual: New rules for the music industry. New York, NY: Tunecore.

 

Wacholtz, L. E. (1996). Star tracks: Principles for success in the music and entertainment business (1st ed.). Nashville: TN: Thumbs Up Publishing. (ISBN: 096523410X).

Whitsett, T. (2004). Music publishing: The real road to music business success (5th ed.). Vallejo, CA: MixBooks. (ISBN: 193114009X). 

Williams, D. B., & Webster, P. R. (1999). Experiencing music technology (3rd ed.). Belmont, CA: Thomson Higher Education. (ISBN: 0534176720).

Wixen, R. D. (2009). The plain and simple guide to music publishing (2nd ed.). Milwaukee, WI: Hal Leonard. (ISBN: 978-1-4234-6854-7).