MUM 2702 – Music Business 2
810381 (Kendall), 827287 (Wolfson)
TR 3:05 – 4:50 Kendall Room M335;
· Dr. Eduardo J. Calle, (EdD, DHEL), Associate Professor Senior of Music Business & Production
Two-Time Latin Grammy nominee
United Teachers of Dade Champion of Education Arts & Entertainment 2014
King of Carnaval Miami 2013
· Office: Kendall 8213-2
· Telephone: 305-237-0593
· E-mail: firstname.lastname@example.org
· Website: http://www.professorcalle.com
· Angel: https://angel.mdc.edu
· Office Hours: http://faculty.mymdc.net
· This course offers a systematic look at career options in the music industry. Topics discussed include record promotion, marketing, distribution, music publishing, working in the local music industry, radio and television, film scoring, advertising, “jingle” production, teaching as a business, music merchandising, arts administration, working in the national and international scene, live performance and recording agreements. Students will develop a written business plan for their own music business enterprise and write their resumes. This course will prepare the student for the Music Business Internship (MUM1949 and MUM2949). Special fee. Co-requisite: MUM 2704. (3 hr. lecture).
Competency 1: Upon successful completion of this course, the student will be able to demonstrate an understanding of the legal issues of music copyright and trademark by:
Competency 2: Upon successful completion of this course, the student will be able to demonstrate an understanding of the legal issues of contracts by:
Competency 3: Upon successful completion of this course, the student will be able to demonstrate an understanding of music marketing and distribution by:
Competency 4: Upon successful completion of this course, the student will be able to demonstrate an understanding of employability skills by:
Competency 5: Upon successful completion of this course, the student will be able to demonstrate an understanding of entrepreneurship by:
Competency 6: Upon successful completion of this course, the student will be able to demonstrate an understanding of management skills by:
General Education Outcomes
Students who successfully complete MUM2702 will demonstrate skills in accordance with the college-wide general learning outcomes. The general learning outcomes suggest that as graduates of Miami Dade College, students will able to:
· Communicate effectively using listening, speaking, reading, and writing skills.
o MUM2702 students communicate verbally and in written form.
· Use quantitative analytical skills to evaluate and process numerical data.
o MUM2702 students use spreadsheets to compute mechanical royalties.
· Solve problems using critical and creative thinking and scientific reasoning.
o MUM2702 students address issues related to copyright law using creative thinking and scientific reasoning.
· Formulate strategies to locate, evaluate, and apply information.
o MUM2702 students locate, evaluate, and apply information pertaining to the music industry from a variety of sources and in a variety of ways.
· Demonstrate knowledge of diverse cultures, including global and historical perspectives.
o MUM2702 students tackle music business issues from a global perspective.
· Create strategies that can be used to fulfill personal, civic, and social responsibilities.
o MUM2702 students explore strategies directly related to fulfilling their personal, civic, and social responsibilities by focusing on enrichment and profitability, service-oriented business practices, and the social impact of the music business.
· Demonstrate knowledge of ethical thinking and its application to issues in society.
o MUM 2702 students address ethical business practices related to copyright, employment, and music publishing.
· Use computer and emerging technologies effectively.
o MUM2702 students use computers and emerging technology including word processors, spreadsheets, and computer applications related to the music industry.
· Demonstrate an appreciation for aesthetics and creative activities.
o MUM2702 students will tackle a variety of music business issues using creative approaches developed throughout the course.
o Alternatively, since one person’s art is another person’s garbage, determinations regarding aesthetics will be made by MUM2703 students and represent their own personal opinions.
· Describe how natural systems function and recognize the impact of humans on the environment.
o MUM2702 students will explore environmental-friendly packaging, issues associated with the impact of high sound pressure levels on hearing, the disposal of computer equipment, and a variety of music business activities that use energy and the related impact on the environment.
The Miami Dade College learning outcomes are available online at: http://www.mdc.edu/learningoutcomes/outcomes.aspx
Baskerville, D. (2005). Music business handbook and career guide (8th ed.). Thousand Oaks, CA: Sage Publications. ISBN: 1412904382.
Brabec, J., & Brabec, T. (2011). Music, money, and success: The insider’s guide to making money in the music business (7th ed.). London, GB: Schirmer Trade Books. ISBN: 978-0-85712-646-7
Passman, D. S. (2010). All you need to know about the music business (7th ed.). New York, NY: Rosetta Books. ISBN: 9780795309779
· Students are required to bring a USB flash drive of size 2 Gigabytes or larger to each class meeting.
· Students are expected to have access to a computer and the Internet.
· www.bls.gov (U.S. Department of Labor, Bureau of Labor Statistics)
· www.cia.gov (Central Intelligence Agency)
· www.copyright.gov (U.S. Copyright Office)
· www.ethics.org (Ethics Resource Center)
· http://www.digidesign.com/index.cfm?langid=100&navid=54&itemid=22942 (Pro Tools manual)
· https://mycourses.mdc.edu (Angel learning portal)
· www.nces.ed.gov (U.S. Department of Education, National Center for Education Statistics)
· www.sba.gov (Small Business Administration)
· www.sunbiz.org (Florida Division of Corporations)
· www.usdol.gov (U.S. Department of Labor)
· www.uspto.gov (U.S. Patent and Trademark Office)
· Schedule of assignments (all assignments will be posted on Angel)
o Week 1: Career outline paragraph
o Week 2: Introductory paragraph
o Week 5: Stage plot assignment
o Week 8: Careers presentation assignment
o Week 11: Business setup assignment
o Weeks 1 - 3: Course competencies 1
o Weeks 4 – 6: Course competencies 2
o Weeks 7 – 9: Course competencies 3
o Weeks 10 – 12: Course competencies 4
o Weeks 13 – 14: Course competencies 5
o Weeks 15 - 16: Course competencies 6
o Week 3: Copyrights and trademarks test
o Week 6: Contracts test
o Week 9: Marketing and distribution test
o Week 12: Employability skills test
o Week 14: Entrepreneurship test
o Week 16: Management test
· The MDC academic calendar is available at: http://www.mdc.edu/main/academics/academic_calendar.asp
Course Evaluation/Grading Policy/Assessment Methods/Schedule
Course grading scale:
A: 90 – 100
B: 80 – 89
C: 70 – 79
D: 60 – 69
F: 59 or lower
Tests: All tests will be issued and graded via Angel.
Assignments: All assignments will be issued and graded via Angel.
Grading policy: Scores for each test or assignments will be calculated by dividing the number of points earned by the number of possible points. The percentage grades for each test and assignment will be totaled and computed into a final a grade in accordance with the course grading scale.
· Attendance is mandatory. Every class meeting is worth 5 attendance points. Attendance scores
will be totaled and averaged, and will count as one exam score.
· Lateness is discouraged. Please be on time.
· Class participation is encouraged.
· Missed assignments can only be made up in cases involving excused absences.
· Illness/emergencies should be reported to the professor via E-mail.
· Students are expected to observe the academic honesty policies detailed in the MDC publication
outlining student rights and responsibilities. This document is available at
· Students with special needs should contact the instructor or the appropriate college department.
· In case of emergency, the class will exercise college-mandated emergency procedures
Available Support Services
· The Kendall MIDI lab is located in room 8111.
· The Kendall computer courtyard is located in building 3.
· The Kendall music lab is located in room M-335.
· Disability Services – please contact student services.
· ACCESS Department - students who experience learning difficulties or have disabilities are urged
to visit an ACCESS advisor to determine if eligible for any special services.
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(2002). Built to last: Successful
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(2010). Broken windows,
broken business. New York, NY: Warner Business Books.
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Moser, D. J., & Slay, C. L. (2012). Music copyright law. Boston, MA: Cengage Learning.
Rapaport, D. (2003). A music business primer. Upper Saddle River, NJ: Prentice Hall. (ISBN: 0130340774)
Robbins, A. (1991). Awaken the giant within. New York, NY: Free Press. (ISBN: 0671791540).
Shemel, S., & Krasilovsky, M. W. (with Gross, J. M.) (2003). This business of music: The definitive guide to the music industry (9th ed.). New York, NY: Billboard Publications. (ISBN: 0823077284).
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